Job posts that don’t work can often result in an empty talent pool and wasted time. However, firms can avoid these pitfalls with a few key strategies. The most important thing is to craft job descriptions that are clear, engaging, and reflective of your firm’s unique culture.
Be Authentic
Your job posts should match your firm’s culture. This isn’t just about listing the job requirements—it’s about showing candidates what life is like at your firm. For example, highlight what makes your firm special, such as awards or recognitions like “Best Places to Work” by local business journals. This helps potential candidates envision themselves as part of your team.
Create a Scannable Format
Keep in mind that most candidates will scan your job post rather than reading every word. Make your posts digestible by using short sentences and clear headings. List the role’s responsibilities, required skills, and preferred qualifications, breaking them into sections like Overview, Responsibilities, and Skills.
Address Location and Benefits
Where your job is located is important to candidates. Be sure to mention the proximity to major cities or desirable neighborhoods to attract talent looking for the perfect work-life balance. Additionally, highlight the perks—such as flexible working hours, paid healthcare, and competitive salaries—to stand out.
For further guidance on writing effective job descriptions, check out this How to Write Job Descriptions That Attract Talent – SHRM.
If you’re still struggling to attract the right candidates, consider working with a recruiting specialist to refine your job posts. Platforms like Accountingfly offer assistance in crafting job ads that resonate with the ideal candidates.
Let us help you build your team today. Get started with Accountingfly.
Last updated: April 2025
