Recruitment marketing guru and co-founder of Accountingfly, Jeff Phillips, discusses how firms can land top CPA talent by developing a simple recruitment marketing strategy.
There are many factors that affect the hiring process for accounting and financial professionals. But we’ve found that two of the most important ones, branding and content, aren’t considered strongly enough by most hiring organizations. This blog explores why branding and content are so vital in making better hires, and offers best practices on how […]
In a recent column, we talked about the relationship between onboarding and recruiting. That discussion relates to all firms. Virtual firms face onboarding/recruiting issues, too, but with components traditional brick-and-mortar firms don’t encounter. We spoke with Jason Blumer, managing partner of Blumer CPAs, to talk about how onboarding works in a firm like his. “The […]
We all know things are changing in accounting. There have been many stories about how audits are a commodity and how tax software has made it easy and convenient for individuals to prepare their own tax returns. Successful firms don’t compete on price alone because they understand that is not a winning proposition. They look […]